You ready for a shocker?
About fifty percent of small businesses do not have a website.
Let that just sink in. Half of small businesses in the United States do not have an online presence - want to take a guess as to why? Many owners have personally told me that often this is because of the time and financial burden that incurs when they try to develop an online presence. Often times, you will hear them say that it’s not worth the time and revenue lost to understand a platform or tool necessary to build a personalized website. Other owners simply say that they are clueless when it comes to knowing what steps to take to present themselves professionally online. If you are one of those business owners, have you considered getting a website for your business or portfolio work at any point? If not, you really should.
Let me briefly outline the crucial importance of having an online presence for your professional services or small business, whether or not you wish to sell your services or products through the Internet. Regardless of your initial decision, there are still credible persuasions as to why you should take the leap from being a small offline business to a globally accessible one, and you’ll thank me later.
Whenever you present your information to a client, whether in an email or on a business card, your client will be more inclined to consider you seriously if he notices that you have written the domain name for your website - that speaks volumes on its own. The next logical step that your client will likely take is to go visit your website and personally assess your level of professionalism and credibility. Let me tell you, as a designer, that a solid first impression is one of the most powerful tools that you can use to leverage and ultimately convert your possible client. A good, well-built website will elevate that impression to new heights.
Let’s look at this from another angle. If your website was built by your older cousin, who offered to build you a website for thirty dollars but also gave you a fifteen dollar family discount, your clients’ impressions will most definitely reflect the level of quality that was delivered by your tacky cousin. On the contrary, a well designed and responsive website that seamlessly integrates with powerful marketing tools will be an extremely effective tool in your arsenal. If your website presents you as a professional business to the viewer, they will make a more comprehensive decision that has a higher chance of leaning in your favor.
By having any kind of website, you are already promoting yourself or you are promoting your business to an extremely vast new audience, who can easily and accurately search to find your services or products online. This kind of exposure and brand recognition is virtually impossible to obtain offline, unless you are Coca-Cola or Tide. However online, you are on a level playing field with the biggest brands, because you have equal access to the same tools, e.g. websites, social media, and advertising. This unprecedented opportunity is something that every single business needs to thoroughly understand and employ, especially if you are a small business or professional looking to grow your business. This is an opportunity to elevate your business’s successes to new growth rates or allow you to retain new clients for your professional services.
To establish a quality online presence, consider building your website with Flow. We built Flow to be the simplest and fastest platform to deploy a website for small business owners or professional services. The entire process from start to finish takes most users less than thirty minutes and by the end of that time, they have a professional website live on the Internet! It is so easy that you can launch your first website over your lunch break, and instantly reach thousands of new clients. We’ve been working with small businesses for a long time, and thoroughly understand their pain points and needs, so we designed Flow to iron out those issues and provide a great overall experience. Go ahead and give us a try - we’d love to hear about your experience, so feel free to drop us an email.
Have questions or just want to say hello, contact us.