Being Beautiful Is Important

Why is creating a website that is beautiful, important? Think about it for a second. Business Insider ran an article that said that it only takes seven short seconds for someone to form an impression of you.

Saturday, Jan 26, 2019

Why is creating a website that is beautiful, important?

Think about it for a second.

Business Insider ran an article that said that it only takes seven short seconds for someone to form an impression of you.

How long do you think it takes for someone visiting your website to form their own opinion of your interface and design choices? Would they drool at the beautiful and subtle animations, proclaim how wonderful the crisp typography looks, or with a cringe swiftly close your page because of the 2000s look, terrible layout, or grainy images?

This is the reality, and people form lasting impressions really quickly. Several recent surveys indicate that the average time that a user spends on a website is two minutes and seventeen seconds, which is an incredibly short time span to impress your visitors and make them stay longer. If your website doesn’t deliver value packaged in a well-designed and maintained manner, your visitors will flee your website. For you, that means losing potential clients and customers simply because your website is a heap of disorganized content held together by various services and applications.

People generally have a good sense of style and color composition, yet most of us are plagued by the lack of time to actually sit down and understand the underlying tools that produce magical interfaces and beautiful designs. It’s understandable, these tools aren’t always beginner friendly or are hidden behind expensive paywalls and outrageous learning curves. We take one look at the initial complexity that entails these tools and quickly disregard them as suitable options in turning ideas from our brains into interfaces and designs. If more people could have access to the correct tools and were able to master these tools with smaller learning curves, we’d see much more creative and original ideas showcased by people. That’s why it’s important to use the correct tool for the correct purpose.

The so-called design handicap mentioned above has given birth to ugly and downright terrible user interfaces and web page design choices. Birthing this trend has been the domain of various website builders that say that they have revolutionized the website building process. They claim that they have brought a significant change from manually coding HTML files and tediously adding styles with CSS to effortlessly dragging and dropping elements and sections onto a blank page. Commonly referred to as WYSIWYG (What You See Is What You Get) builders, the companies behind these tools have given the users total freedom as far as how they lay out the interface and what components they use. Unfortunately, this has given rise to terrible choices that regular folks make, simply because they do not understand the implications that their designs present. Another side effect of this trend is that websites built by those people most of the time end up feeling empty and sparse, giving away that they were designed by a novice. First time users often get lost or confused about how to use these builders to their fullest potential, often resorting to hiring someone to make them a personalized website with one of these builders or starting from scratch, paying outrageous prices for custom designs in the process.

Just say no.

What if there was a better way to build a simple and beautiful website, then to drag and drop elements and text onto an empty page and call it a day? What if you can get the perfect website designed, every time? Imagine not having to worry about how to position or align elements and sections, or worry about how your site will look on mobile and other devices? There has to be a better and much faster way to build ready sites, quickly and effortlessly. Well, we made Flow just for that, because we know that you’ve been looking for it.

Flow is a form based website builder for small business owners and professionals that we designed from the ground up, in-house, to make your life simpler. We worked with a lot of customers in the past and understand the simplicity that many customers crave. Our form builder is easy - fill out one form, which takes less than thirty minutes to complete, and you will have a website that is ready to be launched on the Internet. All of our themes are responsive and most were designed to be mobile first, so your content will look marvelous on any screen.

Now, consider using Flow to build and publish your professional website, and see how easy it really is. If you have any feedback or questions, feel free to contact us, we enjoy emails and will respond to you as soon as we can!

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