Correct Colors

Imagine if all the businesses in the world had the same color choice for their stationary, business card, logo, and website design? How would we differentiate between them, and how would we remember the little things that set a particular brand aside and make it unique?

Wednesday, Feb 27, 2019

Imagine if all the businesses in the world had the same color choice for their stationary, business card, logo, and website design? How would we differentiate between them, and how would we remember the little things that set a particular brand aside and make it unique? Thankfully, we live in a world where brands employ every hue of color under the sun to set themselves apart from the competition. Read on to see why your brand needs to have one or two distinct colors that customers can associate with you and your brand.

Imagine if all the businesses in the world had the same color choice for their stationary, business card, logo, and website design? How would we differentiate between them, and how would we remember the little things that set a particular brand aside and make it unique? Thankfully, we live in a world where brands employ every hue of color under the sun to set themselves apart from the competition. Read on to see why your brand needs to have one or two distinct colors that customers can associate with you and your brand.

Target aims for red. Walmart wears blue and yellow. Amazon is all in on orange. Godaddy is green all around. Did you notice how embedded those colors already are in our minds? Even if you were to remove the names and logos from a brand, chances are you would still be able to figure out what brand stand behind them.

The science of choosing a color can get complicated and technical. Certain colors are best for certain industries, with subtle colors such as yellow being prevalent in fast food franchises. Some brands prefer bold red, because it signals authority and power. For you, the process to choosing a color for your brand does not have to be difficult or expensive. Instead, it can be rewarding, and maybe even fun. However, choosing and sticking with a color is something that you should weigh and experiment with. Remember, once you choose a particular color, people will start to associate you with that color, and that color will remind them of your brand. In the event that you change the color, even slightly, customers will instantly notice. On the opposite side of the spectrum, a drastic color change is even more damaging and risky move. Recall, if you remember, what happened when Instagram went from a primary blue color to a more generic black. The world revolted. People punched out threats. Twitter was buzzing with teenages who felt betrayed. Thankfully for Instagram, their bet paid off and people continue to flock to the social network in stampedes. However, this is a rare and successful case. Most brands can’t pull off that kind of drastic change. Your brand doesn’t have to experience that roadblock. Find a color that you want to stick with and the journey will be much simpler for you.

Ok, but where do I get started, and how do I find colors that I might like?

I thought you’d never ask.

There are hundreds of resources that can assist you on your color selection journey. A few of my favorites include Coolors, Colormind, and Canva. The last one, Canva’s color tool, can even generate a color palette based on an image! That means you can submit an image that has colors that you like and Canva will automatically extract the primary colors for you. We live in a great age, don’t we? Furthermore, a simple ‘color generator’ Google search yields hundreds more, with some being more specific than others. All this is freely available to anyone. As a brand, if you don’t have a strong branding color, this article should be your wake up call to choose a specific color for your brand. If you don’t have time or the designer chops to successfully pull of a color selection, feel free to contact us. At RelayMA, one of our favorite client types is those that need a color to compliment their brand. For us, it is an opportunity to connect with the client, to understand their needs, and cater to them. Contact us if your business or brand needs help with color selection. We’d love to help put some color in your brand!aims for red. Walmart wears blue and yellow. Amazon is all in on orange. Godaddy is green all around. Did you notice how embedded those colors already are in our minds? Even if you were to remove the names and logos from a brand, chances are you would still be able to figure out what brand stand behind them.

The science of choosing a color can get complicated and technical. Certain colors are best for certain industries, with subtle colors such as yellow being prevalent in fast food franchises. Some brands prefer bold red, because it signals authority and power. For you, the process to choosing a color for your brand does not have to be difficult or expensive. Instead, it can be rewarding, and maybe even fun. However, choosing and sticking with a color is something that you should weigh and experiment with. Remember, once you choose a particular color, people will start to associate you with that color, and that color will remind them of your brand. In the event that you change the color, even slightly, customers will instantly notice. On the opposite side of the spectrum, a drastic color change is even more damaging and risky move. Recall, if you remember, what happened when Instagram went from a primary blue color to a more generic black. The world revolted. People punched out threats. Twitter was buzzing with teenages who felt betrayed. Thankfully for Instagram, their bet paid off and people continue to flock to the social network in stampedes. However, this is a rare and successful case. Most brands can’t pull off that kind of drastic change. Your brand doesn’t have to experience that roadblock. Find a color that you want to stick with and the journey will be much simpler for you.

Ok, but where do I get started, and how do I find colors that I might like?

There are hundreds of resources that can assist you on your color selection journey. A few of my favorites include Coolors, Colormind, and Canva. The last one, Canva’s color tool, can even generate a color palette based on an image! That means you can submit an image that has colors that you like and Canva will automatically extract the primary colors for you. We live in a great age, don’t we? Furthermore, a simple ‘color generator’ Google search yields hundreds more, with some being more specific than others. All this is freely available to anyone. As a brand, if you don’t have a strong branding color, this article should be your wake up call to choose a specific color for your brand. If you don’t have time or the designer chops to successfully pull of a color selection, feel free to contact us. At RelayMA, one of our favorite client types is those that need a color to compliment their brand. For us, it is an opportunity to connect with the client, to understand their needs, and cater to them. Contact us if your business or brand needs help with color selection. We’d love to help put some color in your brand!

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