Why do people like Gary Vaynerchuk and Bill Gates preach that content is king? To understand where their reasoning for this comes from, it is necessary to understand the underlying principle of content. Simply put, if people didn’t create content for the Internet, it would become an empty and desolate labyrinth of websites without valuable content that could’ve gained them new customers.
Content brings people to your site, and keeps them coming back, increasing your traffic and visibility. Type anything into Google and millions of results pop up, all of which contain content that is relevant to the search query. This is how a considerable amount of businesses generate exposure and increase traffic to their blog platform, and inversely, that traffic is then funneled to whatever the website owner wants them to see. This is why most major and fledging startups strive to have a blog that they strategically use to their advantage in order to convert readers into customers and clients.
You need to be one of those businesses that takes advantage of the low cost and accessibility of content, and start blogging to increase traffic to your site and raise brand awareness.
Inevitably, you will burden me with the following question, which a lot of potential clients and customers ask and of course they are right for doing so. They say, ok, I know that I need to write content, but what do I write about?
As you might have guessed, writing pertinent and concrete content based on what your business does is the way to go. For example, if your business sells ballet shoes, you could write how ballet shoes have changed, or why certain types are better than others, and build a blog in that manner. That allows you to establish yourself as a knowledgeable and credible source of information and users will be more willing and even inclined to purchase from you whatever it is that you sell. Next time the users are in need of new ballet shoes or information regarding them, they will remember the quality content that was on your website, and subliminally prefer to purchase from you. This is why content marketing is so popular and powerful.
There are a multitude of ways to generate content for a blog, from writing it yourself to hiring a freelancer to do it for you. If you have a knack for writing and enjoy it, then you might interested in writing about your expertise and knowledge in a certain field or topic yourself. Writing will allow you, as the owner and blogger to personally express and communicate with your potential customers, and project a more personal, friendly feel. However, if you do not prefer to write your own content, or you do not have the time, consider hiring a content writer to do it for you. This is a wonderful alternative for you, if you can’t do it yourself. There are a multitude of writers that will be more than willing to write content for you, which is great news for you, if you are considering going down this route. However, content writers come in all price ranges and skill levels, so make sure to vet your potential writers based on their previous work and skill level. Ask your writer to send you a sample of work that he has done in the past, and also ask for at least three links to articles that he has written for other clients. Remember, if he can’t supply them, then he either has never written anything or his work is terrible and you should run away from having a bad writer. Your readers will know if you have a terrible writer as soon as they read your blog and that will turn them away.
Remember, the end goal is not to simply educate the reader, although that plays its’ own important part in the blog, but gain brand exposure for your business. Content is a marketing strategy that many people have already taken advantage of and proficiently utilize this powerful tool to increase their small business’s potential. Build a solid website with Flow, and be able to rival your competition by bring more visibility to your services and products.